The Joneses, if not being a title hard to say, is a look of post apocalyptic life in the suburbs.
Or at least that is what I assume. I expect the apocalypse to be a rather tame event.
The Joneses are a new family that move to a upper rich suburban neighborhood. But not only that, they are pretty darn cool. They have the latest gadgets and gizmos, cars and purses, technology and style. Steve Jones, the dad lead by David Duchovny is making so many new friends. But is something not the way it should be?!
Besides Duchovny not banging everything in site?
It turns out that everything is a lie. In a pseudo Stepford Wives / Truman Show manner, they are merely salesmen and women pretending to be a happy family in order to sell product. They work for a bigger company that just works on ad sales, so when they have new awesome things and get other people to buy them, they earn more money for the company. Demi Moore, the wife, is actually the head of the unit and Duchovny is just a new guy. Their children are played by (I can say that in both ways) Amber Heard and Ben Hollingsworth.
So yes, the whole point of the movie is more or less about exploiting the rich with a more subliminal advertising method. But it is definitely better than that. Duchovny isn’t as adapted to the acting/tricking lifestyle, so he develops real relationships with people, like his “Wife” and Gary Cole, his neighbor.
Who recently made it big selling suspenders after his office burned down.
The ending unfortunately is way too preachy, and you can already tell where it is going. Not necessarily the events, but what the preachiness is about. It felt super forced. It had a happier ending, I guess. But definitely didn’t like it yelling at me in the process.
3 out of 4.